GMT-Master II Pepsi Rolex: price guide, buy & sell

Discover the current market value of a GMT-Master II Pepsi Rolex on the pre-owned market. Our price index draws on real sales observed at Monogram Paris, at auction houses and on the international market. Indicative range: 12 500 € – 45 000 € depending on condition, material, colour and year.

Minimum indicative price

12 500 €

Estimated median price

17 800 €

Value my watch

Maximum indicative price

45 000 €

Indicative range based on transactions observed at Monogram Paris, auction houses and on the international secondary market. The price index depends on condition, material, colour, year and rarity. · Last updated on 17/06/2026.

About the price index GMT-Master II Pepsi Rolex

The **Rolex GMT-Master II Pepsi** refers to the versions with a red and blue bezel, heirs to a line created for long-haul flight crews and designed to read two time zones. On the pre-owned market, its value remains strong because this model combines an immediately recognisable visual identity, high international demand, and limited production depending on the references, which maintains rarity for desirable examples. Steel versions, particularly vintage and neo-vintage references, trade at very different levels depending on the series, the presence of the box and papers, service history, and the authenticity of components. The best-preserved pieces, with a uniform dial, original bezel, and a bracelet that is not too stretched, command the best prices. White gold references or more recent editions with a Cerachrom bezel can aim for the top of the market, while entry-level examples show more pronounced signs of wear. The value therefore depends primarily on the condition, the exact reference, and the degree of completeness.

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GMT-Master II Pepsi price analysis

Reading the GMT-Master II Pepsi Rolex price guide

The range observed for GMT-Master II Pepsi Rolex runs from €12,500 to €45,000, with a median of €17,800 — a 3.6× gap between entry-level examples and the most sought-after ones. That spread is normal: on this model, condition, material and year weigh more heavily than the reference itself.

In practice, a piece below the median usually shows accepted signs of wear or a common configuration; above it you find rare colours, precious hardware and complete sets with the original box and invoice.

What pushes the GMT-Master II Pepsi price guide up

  • Full set: box, warranty, spare links and original invoice
  • Unpolished case, original edges and a dial with no relume
  • Exact year and reference (dial transition, calibre)
  • Recent service documented by an approved watchmaker

Selling a GMT-Master II Pepsi Rolex at the right price

We offer two options on this model. Outright purchase, settled within 72h once the piece is authenticated, suits anyone who wants an immediate exit. Consignment aims for the top of the range: the piece is photographed, promoted and sold with a commission that decreases with your membership card.

The pre-owned watch market has normalised since the 2022 peaks: steel sports references keep a premium, while gold and dress models currently offer the best entry points.

How we authenticate a GMT-Master II Pepsi Rolex piece

Every piece that joins Monogram Paris follows the same protocol in our Paris workshops: no catalogue photography, no supplier imagery, only shots of the actual item.

  • Case and movement numbers recorded and cross-checked against the registers
  • Dial, indexes and hands: printing, luminova and any relume documented
  • Movement opened by a watchmaker: calibre, finishing, service parts
  • Amplitude and instantaneous rate checked before listing
  • Bracelet, deployant clasp and links inspected one by one

Care and storage

  • Service recommended every 5 to 7 years depending on the calibre
  • Water resistance test after every case opening
  • Avoid magnetic fields (speakers, magnetic bags, tablets)

Buy, sell or request a valuation

Two routes: outright purchase, paid within 72h of authentication, or consignment, with a commission that decreases with your membership card (25% Blanche, 22% Or, 15% Noire).

On purchase, every piece ships insured within 10 to 14 business days, certificate of authenticity included. Our advisors answer any valuation request within 24h.

How the price index is calculated GMT-Master II Pepsi Rolex ?

Data sources

  • • Sales made at Monogram Paris (outright purchase & consignment)
  • • Auction houses: Christie's, Sotheby's, Artcurial
  • • International secondary market (US, Asia, Europe)
  • • Continuously updated internal pricing

Valuation criteria

  • • Overall condition (leather, hardware, interior)
  • • Material, colour, hardware (gold, palladium)
  • • Production year & limited edition
  • • Includes invoice, box, dustbag, certificate

Frequently asked questions

What is the current market value of a pre-owned GMT-Master II Pepsi Rolex?

The value of a pre-owned GMT-Master II Pepsi Rolex generally sits between 12 500 € and 45 000 €, depending on condition, material, colour, year and rarity. For a precise, confidential valuation within 24h, submit your watch through our free valuation form.

How is the value of a GMT-Master II Pepsi Rolex determined?

Our valuation cross-checks several sources: sales completed at Monogram Paris, French and international auction results, and transactions observed on the secondary market (Europe, United States, Asia). Overall condition, the completeness of the accessories (papers, box, warranty certificate and service history) and the rarity of the model are also taken into account. Limited editions, discontinued colourways and exotic configurations trade above the range shown.

Does the value of a GMT-Master II Pepsi Rolex rise over time?

No rise in value is guaranteed. The value of a GMT-Master II Pepsi Rolex depends on material, condition, accessories and demand at the time of sale. Rare configurations may sell higher, without this constituting a return.

How do you sell a GMT-Master II Pepsi Rolex at the best price?

Monogram Paris offers two routes: outright purchase — direct purchase by the Maison, paid within 72h of receipt and authentication — or consignment, which aims for a higher market price. The sales commission is 15% (Carte Noire), 22% (Carte Or), 25% (Carte Blanche) or 30% without a membership. Your piece stays with you while it is listed: we only collect it once the buyer is confirmed. The free valuation is delivered within 24h by our expert watchmaker.

What is the price of a pre-owned GMT-Master II Pepsi Rolex in 2026?

The GMT-Master II Pepsi Rolex price guide runs from €12,500 to €45,000, with an observed median of €17,800. The final price depends on condition, material, colour, year and whether the original accessories are present.

Is the GMT-Master II Pepsi price guide rising?

The pre-owned watch market has normalised since the 2022 peaks: steel sports references keep a premium, while gold and dress models currently offer the best entry points.

How can you tell whether a GMT-Master II Pepsi Rolex is authentic?

Our experts apply a five-point protocol (case and movement numbers recorded and cross-checked against the registers, hallmarks, hardware, finishing, consistency of the markings), completed by an Entrupy analysis for leather goods. Every piece sold ships with its Monogram Paris certificate of authenticity.

What is the delivery time for a watch bought at Monogram Paris?

Allow 10 to 14 business days: the piece is authenticated, photographed, then shipped insured and tracked. Standard delivery is free from €1,000.

Can I have my GMT-Master II Pepsi Rolex valued free of charge?

Yes. The valuation is free and without obligation, with an answer within 24h. You then choose between outright purchase (paid within 72h) and consignment.

Buy or sell GMT-Master II Pepsi Rolex

Free valuation within 24h. Immediate outright purchase or consignment, no obligation.