Rolex

Rolex at a glance

Rolex, founded in 1905 in Genève, Suisse, holds a singular place in watchmaking. The maison built its name on a precise territory: luxury watches, Horological innovation.

Its unmistakable signature: oyster case, Perpetual movement, screw-down crown.

In the workshop — integrated manufacture, in-house foundry, Superlative Chronometer certification (-2/+2 sec/day).

The Rolex models to know

On the secondary market, the value of a Rolex watch is decided first by the reference. Here are the lines our experts see most often — and those that resell best.

• Submariner (1953) — The ultimate diving watch, launched in 1953.
• Daytona (1963) — The legendary chronograph for racing drivers.
• Datejust (1945) — The first watch with an instantaneous date change.
• GMT-Master II (1954) — The traveller's watch with a dual time zone.

Rolex: what is it worth on resale?

Some highly sought models (Daytona, GMT-Master) may trade above retail price on the pre-owned market, depending on reference and timing; no gain is guaranteed.

The pre-owned watch market has normalised since the 2022 peaks: steel sports references keep a premium, while gold and dress models currently offer the best entry points.

How we authenticate a Rolex piece

Every piece that joins Monogram Paris follows the same protocol in our Paris workshops: no catalogue photography, no supplier imagery, only shots of the actual item.

• Case and movement numbers recorded and cross-checked against the registers
• Dial, indexes and hands: printing, luminova and any relume documented
• Movement opened by a watchmaker: calibre, finishing, service parts
• Amplitude and instantaneous rate checked before listing
• Bracelet, deployant clasp and links inspected one by one

Care and storage

• Service recommended every 5 to 7 years depending on the calibre
• Water resistance test after every case opening
• Avoid magnetic fields (speakers, magnetic bags, tablets)

Buy, sell or request a valuation

Two routes: outright purchase, paid within 72h of authentication, or consignment, with a commission that decreases with your membership card (25% Blanche, 22% Or, 15% Noire).

On purchase, every piece ships insured within 10 to 14 business days, certificate of authenticity included. Our advisors answer any valuation request within 24h.

Frequently asked questions

What is the difference between Oystersteel and 316L steel?

Oystersteel is a 904L steel, more resistant to corrosion than standard 316L. It offers a better finish and durability.

How long does it take to get a Rolex in store?

Waiting times vary from a few months to several years depending on the models. Daytona and GMT-Master are the most difficult to obtain.

Which pre-owned Rolex watches can you find at Monogram Paris?

Our Rolex selection changes constantly: every piece is unique, authenticated and photographed in our workshops. The most frequent lines are Submariner, Daytona, Datejust.

How can you tell whether a Rolex piece is authentic?

Our experts apply a five-point protocol (case and movement numbers recorded and cross-checked against the registers, hallmarks, hardware, finishing, consistency of the markings), completed by an Entrupy analysis for leather goods. Every piece sold ships with its Monogram Paris certificate of authenticity.

What is the delivery time for a watch bought at Monogram Paris?

Allow 10 to 14 business days: the piece is authenticated, photographed, then shipped insured and tracked. Standard delivery is free from €1,000.

Can I have my Rolex piece valued free of charge?

Yes. The valuation is free and without obligation, with an answer within 24h. You then choose between outright purchase (paid within 72h) and consignment.