Goyard collection
Encyclopedia
Leather goods

Goyard

"Toile Goyardine peinte main, chevrons, personnalisation initiales"

Goyard is the oldest luxury leather goods house in the world, founded in Paris in 1853 by François Goyard. The house cultivates exclusivity: no advertising, no online sales, ultra-selective distribution. The hand-painted Goyardine canvas is one of the most recognisable in the luxury world. Personalisation with initials has been a tradition since 1892.

Founded in 1853
Paris, France
Maroquinerie, Bagagerie, Malles

Iconic models

The most emblematic pieces of the maison Goyard, illustrated by our authenticated examples when they are available.

Le dossier Goyard

Goyard at a glance

Goyard, founded in 1853 in Paris, France, holds a singular place in leather goods. The maison built its name on a precise territory: maroquinerie, Bagagerie, Malles.

Its unmistakable signature: toile Goyardine peinte main, chevrons, personnalisation initiales.

The Goyard models to know

On the secondary market, the value of a Goyard bag is decided first by the reference. Here are the lines our experts see most often — and those that resell best.

  • Saint Louis (Classique) — The lightweight and reversible tote bag, a bestseller for the house.
  • Artois (Classique) — Zipped and more structured version of the Saint Louis.
  • Anjou (Classique) — Tote bag with a removable inner pouch.

The pre-owned Goyard market

Collectible leather goods remain the most liquid segment of the secondary market: rare models and neutral colours resell within days, while seasonal editions call for more patience.

How we authenticate a Goyard piece

Every piece that joins Monogram Paris follows the same protocol in our Paris workshops: no catalogue photography, no supplier imagery, only shots of the actual item.

  • Saddle stitching: regularity, angle and tension of the waxed linen thread
  • Heat stamp: depth, typeface and placement consistent with the archives
  • Hardware weighed and examined under a loupe (crisp engraving, original plating)
  • Zip, pull, lining and feet: original parts, or replacements disclosed
  • Entrupy analysis followed by a second expert review before listing

Care and storage

  • Keep the piece stuffed inside its dustbag, away from direct light
  • Avoid water, perfume and light leathers against new denim
  • Feed the leather once or twice a year with a balm suited to the hide

Buy, sell or request a valuation

Two routes: outright purchase, paid within 72h of authentication, or consignment, with a commission that decreases with your membership card (25% Blanche, 22% Or, 15% Noire).

On purchase, every piece ships insured within 10 to 14 business days, certificate of authenticity included. Our advisors answer any valuation request within 24h.

Frequently asked questions

Which pre-owned Goyard bags can you find at Monogram Paris?
Our Goyard selection changes constantly: every piece is unique, authenticated and photographed in our workshops. The most frequent lines are Saint Louis, Artois, Anjou.
How can you tell whether a Goyard piece is authentic?
Our experts apply a five-point protocol (saddle stitching: regularity, angle and tension of the waxed linen thread, hallmarks, hardware, finishing, consistency of the markings), completed by an Entrupy analysis for leather goods. Every piece sold ships with its Monogram Paris certificate of authenticity.
What is the delivery time for a bag bought at Monogram Paris?
Allow 10 to 14 business days: the piece is authenticated, photographed, then shipped insured and tracked. Standard delivery is free from €1,000.
Can I have my Goyard piece valued free of charge?
Yes. The valuation is free and without obligation, with an answer within 24h. You then choose between outright purchase (paid within 72h) and consignment.

Sell your Goyard

Get the best price for your piece. Free valuation, fast payment and certified expertise.

  • Free valuation within 24h
  • Immediate purchase or consignment
  • Secure payment within 72h